Target Market

Since the ANTNetworX suite is multifaceted, our target market is accordingly diverse.

When it comes to garnering investment, our target market are people already immersed in the crypto world – that is, people au fait with the ins and outs of the crypto world as it currently stands, and can therefore appreciate the ways our dApps are solving existing problems in the space. At present, the best way to reach this contingent is via Twitter, Telegram, YouTube & Discord.

Investors aside, our dApps themselves all have distinctive target markets.

Here are a few examples, for illustrative purposes. This is by no means exhaustive.

• AntXWork seeks to target freelancers of all stripes. Our initial mission will be to onboard freelancers that are specific to the crypto niche in the first instance, thereby establishing a unique selling point for the platform that will distinguish it from Web 2.0 iterations. However, the long-term ambition is to target advertising for AntXWork to freelancers of all kinds.

• Advertising for AntXPay will focus on vendors whose clientele are likely to have an interest in crypto – and who thereby have an obvious reason to believe they can increase custom by incorporating a mechanism to allow for payments in crypto.

• AntXShop’s target audience is twofold: online retailers looking to open up the business to customers who favor payments in crypto, and retail shoppers who prefer to use cryptocurrencies over fiat.

Part of our approach will be to promote to users of the ANTNetworX dApps about the virtues of investing in the umbrella company and holding the $ANTX token. This will lead to cross-pollination, with users becoming investors (and, potentially, vice versa).